Wednesday 18 September 2013

Codes and Conventions of Film Trailers


  • The film trailer starts with a green screen that tells you that it has passed the age related tests. There are websites to verify the authenticity of this.
  • There are often quick displays of the film company logos.
  • Somewhere in the trailer you get the film title, a tag line, the unique selling points USP - such as the director, the actors, other films that have been linked to these actors/directors. You sometimes get all of these but other times just some of them.
  • The montage is usually quite fast paced with the editing cut to flash from one scene to another quickly.
  • There is sometimes a voice over, or there are lines taken from the film itself.
  • The music is used to add to the tension or the feel of the film. Sometimes a song is used, sometimes it is specially composed music.
  • The order of the clips is not necessarily in the order in which they appear in the film.
  • The transitions between clips are slick. 
  • The actors in the film are seen in the clips and sometimes their names are put up on screen as well.
  • The release date is shown or at least it says"Coming Soon". 
  • There is some blurb at the end that is similar to the blurb on the posters.
  • There are sometimes some more FilmCompany logos at the end.
  • More modern trailers often include a Facebook or Twitter or WWW. link so that you can do some more research into the film and the actors. 
  • Trailers are designed to be watched on the Internet as well as in cinemas.

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